TikTok study (n=220 post, 84M views). Creators: 64% pts, 18% fam/friends, 8% HCPs. DISCERN avg=15.9/75, 97% vids rated poor/very poor. BIPOC=11% creators, but had >views (p=.046). Theme: 51% +tone, 24% neutral, 25%- ,embarrass (p=.031). 40% vids → surgery, 12% bracing. HCP engagement in SM critical.