I do wonder if there's some cunning outside the box marketing going on there.
There's nothing stupid people like more than something that pisses off left wingers.
... and on the flip side, every post that mentions bikes or biking is doing unwitting, unpaid marketing for them. Also potatoes, libraries, neighbourhood associations, cooking meals for your friends, high-fives, etc.. So many good things in this world! So many lovely things to talk about!
It’s absurd and extremely expensive and yes I’m pretty sure the people buying it are doing it in part because they know how much (negative) attention it gets
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There's nothing stupid people like more than something that pisses off left wingers.