A direct (in this case heavy) lean into political partisanship is inevitably going to lead to downstream forms of industry homogenization. An underreported story in MMA is the ideological homogenization of the fan base. Now a sponsor change. Long-term effect remains unclear. - ThreadSky

lukethomas.bsky.social • 83 days ago

A direct (in this case heavy) lean into political partisanship is inevitably going to lead to downstream forms of industry homogenization. An underreported story in MMA is the ideological homogenization of the fan base. Now a sponsor change. Long-term effect remains unclear.

Comments

atlsandbag.bsky.social•83 days ago

Are they saying manscaped is a woke sponsor? Since when did all these fucking companies take political stances. It’s so weird

yourpalhawkboy.bsky.social•83 days ago

Jeremy's Razors is owned by the owner of the Daily Wire.

michaelanthonybass.bsky.social•83 days ago

Discomfort. 309 basically turning into a Trump rally was cringe as fuck. Sports are where we go to get away from politics. This sucks balls, Luke.

crooklyn.bsky.social•83 days ago

But Fuck It Fridays! 🙄🙄

narmer65.bsky.social•83 days ago

I never trust any company that uses their religious or political positions as advertising, regardless of that position. Your product or service should stand on its own merits.

rexdreamchest.bsky.social•83 days ago

Haven’t paid for an event since Dana started dick-riding the current admin and won’t ever again. Most of us only pay for convenience, not necessity.

rexdreamchest.bsky.social•83 days ago

I, of course, mean watching the highlights on ESPN the next day.

richieam.bsky.social•83 days ago

The evolution of the UG was particularly eye opening at the time.

boredompeejeterson.bsky.social•83 days ago

The UFC also benefitted from that with Bud Light. After they had used one single trans person for a sponsorship among many and the fashos went crazy, they went to the UFC to "rehabilitate" their image as appropriately manly.

thewettanktops.bsky.social•83 days ago

Appreciate you covering this stuff - Use to be casually into MMA depending on the cards but this turn has put me all the way out.

Surprised TKO lets Dana just do whatever he wants even if it cuts off their audience. Even the WWE was never explicitly pro MAGA (that i recall)

roamingwords.bsky.social•83 days ago

How is Manscaped considered "woke" lmao

mackkoop.bsky.social•82 days ago

"I'm Jon Anik, let's throw it down to Tulso Gabbard in the My Pillow KO zone"

itissi.bsky.social•83 days ago

The ufc will call anyone woke if they don't pay them money, likely manscaped wasn't making any returns, if they were they wouldn't be pulling their sponsorship.

quelub.bsky.social•83 days ago

I always had a hard time getting into UFC due to the “Tapout” shirt wearing bro dipshits that seemed to surround the sport. I’ve always disliked Dana. Wasn’t until the 2020 pandemic months where I started really becoming a fan of the sport/art of MMA and I’ve always hated that the UFC just sucks

againstthegrain.bsky.social•83 days ago

Sponsored by Intuit? Doing your taxes is so woke - the UFC should probably drop them, too.

lukethomas.bsky.social•83 days ago

Just as a major conservative goal has been to produce an alternative media ecosystem to combat what they see as being locked out of traditional media institutions, so, too, do they want to create now an ideologically-aligned suite of consumer products.

thewesterhazys.bsky.social•83 days ago

It is fucking crazy that this statement mentions being able to “hit back” and then goes on to proudly name check wife hitter Dana White. Garbage people honestly.

youwenttojared.bsky.social•83 days ago

I want to know how the company is "woke" bc I haven't seen anything overt, unless it's the discounts for government employees and the military, which is insanely "woke"...

billsman18.bsky.social•83 days ago

I feel like such a man when I shave my balls.

lukethomas.bsky.social•83 days ago

Also, the “that hates them” part is a real dog whistle-y allusion.

jimmysavage.bsky.social•83 days ago

Stuff like this is why I've stopped paying attention to MMA unless it's an absolute tent pole event. It's one step away from being like one of those Putin sponsored events. I seriously think we're about 18 months away from Trump having a fight once a year where he goes in and beats up Jon Jones

paulytheism.bsky.social•83 days ago

This is from the lead "actor" in the ladyballers "movie."

nminer15.bsky.social•83 days ago

It’s hilarious how obvious is, and scary how oblivious so many are to it lol

haircuts.bsky.social•83 days ago

Can you elaborate? Is the insinuation from Jeremy that these companies hate white people? Would corporate diversity initiatives be evidence he would cite?

ricketyshack.ca•83 days ago

What kills me is there are no 'woke' corporations. They're all just as cynical as this guy, just chasing dollars from people who view consumption as politics.

fabioonofrih.bsky.social•82 days ago

Serious question by a non-American: why would be Manscaped "woke"?

lukethomas.bsky.social•82 days ago

Beats me

donettes.bsky.social•83 days ago

The UFC went from a fairly mainstream sport liked by a broad range of people but seems to be wanting to shrink their fanbase recently to only MAGA sycophants. Odd direction to take a business.