Ok we've had norms, we've had values: today we'll look at a theory that ties them all together!
There are lots of factors that contribute to our behavior. In 1999 Stern and colleagues linked a few of these together in a causal chain in their "Value-Belief-Norm (VBN) Theory", our topic for today!
There are lots of factors that contribute to our behavior. In 1999 Stern and colleagues linked a few of these together in a causal chain in their "Value-Belief-Norm (VBN) Theory", our topic for today!
Reposted from
Chelsey Crandall, PhD
For today's holiday behavior countdown journey, we dive into the complex and super interesting world of values, value-orientations, and worldview: in other words, our fundamental view of the world and what is important it!
Woo, let's go!
Woo, let's go!
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Here we connect them. We link those core, relatively stable personal values to our actions and behavior through a chain of other factors.
Others noted the role of those personal moral norms and norm-activation.
Others explored the roles of my environmental beliefs and worldview.
Here, my values form the foundation and influence my worldview about the environment.
In other words, my values drive how relatively important nature is to me and how I see the role of humans in relation to nature.
This influences those norm-activation components of awareness of consequences and ascription of responsibility.
VBN Theory tells us that is because of this chain of values - worldview - personal norm activation - behavior.
When made aware of the consequences of human actions and of ways they can act, their personal norms would activate and this would drive them to environmental behaviors.