That's so. And the default position of the club is to get the best deal possible for the club, too. But (& you've already said this) we don't know the sticking points. We only know that they are stuck. It could be player demands or club demands. I'll accept that we don't know.
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I think we need substantial investment to be in a position to win the lot next season, which is staying still
Compare wage ratio to the clubs last set of accounts.
The issue is way more complicated than “just give them what they want”.
Not enough being said about how hard that 70% will be for PL clubs in Europe.