For the products, Playmates Toys is focused on 90% for kids, and 10% for adult collectors. Then we were shown a sizzle reel that included short clips of the MMPR remastering.
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"I hate saying 'AI'," Trojan comments, "but it does make the digital cleanup go pretty well in a couple passes of that, and then the editors go in by hand and clean up a lot of the [pixelation]."
Trojan continues, "If you look at the quality of the old videos with a critical eye, the Japanese footage is just a lot worse than the American footage, so the digital cleanup of that is a little harder and more time-intensive." They want to make it "palatable to a new audience."
One of our press members on the tour commented that we are all hoping for people to look at Power Rangers again. "If that works, the future's wide open for new entertainment and things like that. I think the last one was Cosmic Fury—new entertainment is TBD around the corner."
We asked Jeff Trojan, Vice President of Marketing and Brand Manager for Power Rangers at Playmates Toys, about how far and wide does Playmates Toys' licensing expand? His response,
"It is everything Power Rangers, in partnership with Hasbro who owns the property now and they have a relationship, obviously, with the Japanese group [Toei]. So we can do anything. If it comes to new entertainment, the circle gets broader in terms of who we talk to."
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