by deceptively marketing it as mascot horror (for whatever reason), you're not only setting it up for people to prematurely call it slop, but you're baiting yourselves for content farms to market you out the ass to a bunch of toddlers who aren't the intended playerbase and will make your rep worse.
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I'm just saying that this REALLY isn't the right way to go about promoting your game. labeling it as something it isn't (and that something is pretty infamous atm) is a recipe for disaster.