The narrative in the last election was that despite being normal and expressing the views of the average voter, people saw Democrats as the annoying, extremely online caricature in their heads. And voted for Republicans they saw as normal despite expressing views of extremely online caricatures.
Reposted from Michael Hobbes
It's a long (and very good!) piece but the core arguments are:

1. When Democrats were most "woke" (post-MeToo in 2018 and post-BLM in 2020) they won elections;

2. Harris's campaign was not particularly woke! She campaigned on "kitchen table" issues and deliberately tried to appeal to moderates.

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