More than 45,000 fans took in the first three stops of the PWHL's Takeover Tour this week in Seattle, Vancouver and Denver.

Many saw the product for the first time. That's an impressive path to growing brand awareness.

https://www.forbes.com/sites/carolschram/2025/01/12/the-pwhl-takeover-tour-starts-strong-sets-attendance-record-in-denver/

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