Some aspects of this are obvious. You likely do lots of amplification already...
"Singh has come in and got started on the task straight away."
But some aspects are less obvious. In particular: the importance of 'accentuating the positive'.
"Singh has come in and got started on the task straight away."
But some aspects are less obvious. In particular: the importance of 'accentuating the positive'.
Comments
Previously, there were times when a large proportion of my class didn't do their homework. I'd come in the next lesson and chastise them:
"Team, this isn't good enough. Loads of you didn't do your homework. Sort yourselves out."
But what message was I sending?
And so, those few students who DID do their homework were now questioning whether they were at risk of not aligning with expected group behaviour (unconsciously at least) 😱
In short, when nudging norms, it's best to amplify what we WANT to happen, not what we DON'T.
We must accentuate the positive.
https://globalizationandhealth.biomedcentral.com/articles/10.1186/s12992-018-0398-x
• Norms are the unwritten rules that govern the behaviour & attitudes of a group
• We influence norms by raising the visibility of those behaviours & attitudes that we want others to emulate
• And we should avoid accentuating things we don’t want to happen
👊