EG
Previously, there were times when a large proportion of my class didn't do their homework. I'd come in the next lesson and chastise them:
"Team, this isn't good enough. Loads of you didn't do your homework. Sort yourselves out."
But what message was I sending?
Previously, there were times when a large proportion of my class didn't do their homework. I'd come in the next lesson and chastise them:
"Team, this isn't good enough. Loads of you didn't do your homework. Sort yourselves out."
But what message was I sending?
Comments
And so, those few students who DID do their homework were now questioning whether they were at risk of not aligning with expected group behaviour (unconsciously at least) 😱
In short, when nudging norms, it's best to amplify what we WANT to happen, not what we DON'T.
We must accentuate the positive.
https://globalizationandhealth.biomedcentral.com/articles/10.1186/s12992-018-0398-x
• Norms are the unwritten rules that govern the behaviour & attitudes of a group
• We influence norms by raising the visibility of those behaviours & attitudes that we want others to emulate
• And we should avoid accentuating things we don’t want to happen
👊