It would've have been more productive to emphasise those students who DID do their homework, or highlight a time when the class had a high submission rate.
In short, when nudging norms, it's best to amplify what we WANT to happen, not what we DON'T.
We must accentuate the positive.
In short, when nudging norms, it's best to amplify what we WANT to happen, not what we DON'T.
We must accentuate the positive.
Comments
https://globalizationandhealth.biomedcentral.com/articles/10.1186/s12992-018-0398-x
• Norms are the unwritten rules that govern the behaviour & attitudes of a group
• We influence norms by raising the visibility of those behaviours & attitudes that we want others to emulate
• And we should avoid accentuating things we don’t want to happen
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