🎓 For more, see this paper on the pitfalls of social norm interventions:
https://globalizationandhealth.biomedcentral.com/articles/10.1186/s12992-018-0398-x
https://globalizationandhealth.biomedcentral.com/articles/10.1186/s12992-018-0398-x
Comments
• Norms are the unwritten rules that govern the behaviour & attitudes of a group
• We influence norms by raising the visibility of those behaviours & attitudes that we want others to emulate
• And we should avoid accentuating things we don’t want to happen
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