Got some new wishlists, I need to figure out if I can check on Steam where they're coming from to see if it's my stupid ads that are working or if it's something else. Worrying about this is my least fave part of #gamedev
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If by "where they're coming from" you mean physical location, then there's a per-region and per-country break down available. If you mean the platform or campaign they're originating, you should use UTM tracking for your ads, as Steam reports UTM traffic.
In your dashboard look for your app, then go to "Marketing Tools & Data" menu, pick "Marketing & Visibility" and click through to the "UTM Analytics" tab.
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If you need any more help with Steam backend, don't hesitate to ask :)