Their spoken values were [about family], but their out-of-pocket values were something else. So I think the role of the mayor of the city is ... figure out ... how to communicate something. ... once informed, people make good choices.

https://usa.streetsblog.org/2024/11/26/how-americas-soft-power-is-shaping-mobility-around-the-world-and-how-cities-like-tirana-are-resisting-it

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