The Battlefield section from EA's Investor's Day has started to generate sparks of hype for the new game. It'll certainly be different, because 98% of the people who made previous Battlefield games have left EA. Let me explain how DICE imploded and this new crew is trying to build things back up... - ThreadSky

rizible.bsky.social • 41 days ago

The Battlefield section from EA's Investor's Day has started to generate sparks of hype for the new game. It'll certainly be different, because 98% of the people who made previous Battlefield games have left EA. Let me explain how DICE imploded and this new crew is trying to build things back up...

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uncledaddy0.bsky.social•34 days ago

So Vanilla Ice is going to save Battlefield?Expecting a COD / Fortnite mashup that faintly resembles Battlefield, a vehicle to deliver you micro transactions. EA has failed to cash in on micro transactions with Battlefield and the bean counters hate it. Not getting warm and fuzzies. Hope I’m wrong.

dangerman1337.bsky.social•39 days ago

Honestly the whole presentation was a big red flag. Teamplay had zero mention and no Battlefield 2 art covered is a big red flag to me.

I am really sick and tired of EA trying to ignore Battlefield 2/2142 era of BF. Like almost everyone who played that era thought it was the best! Not perfect tho.

rizible.bsky.social•41 days ago

To understand today, lets first look back a when DICE was acquired by EA. At that time, DICE's CEO was a guy named Patrick Soderlund. He orchestrated the acquisition and was rewarded with a big paycheck and promoted to be head of all EA game studios worldwide.

rizible.bsky.social•41 days ago

Soderlund ran EA studios out of the DICE office in Stockholm for 14 years. He was "DICE's guy" and favored/protected the studio within EA's studio system. Early on, he was more involved in recruiting and creative decisions linked to DICE and older Battlefield games.

rizible.bsky.social•41 days ago

EA is set up with a central HQ in San Francisco and game studios spread all over the world. Studios survive by keeping Central EA out of their business. Studios fall apart when studio leadership can't stop Central EA from meddling in creative, tech and business decisions.

rizible.bsky.social•41 days ago

Strong EA leaders protect their studios and weak ones get micromanaged to death. This is reason that so many of EA's studios have fallen apart (BioWare, Criterion, Maxis, PopCap, etc.). DICE survived longer than most because Soderlund's favor protected them from EA's more intrusive meddling.

rizible.bsky.social•41 days ago

It also helps that from DICE's acquisition in 2005 through 2016 DICE was putting out bangers like BF2, Bad Company 2, BF3, BF4 and BF1. Consistently earning tons of money makes it easier for an EA studio to tell the rest of EA to go away. The DICE leadership change in 2016 is where problems started.

rizible.bsky.social•41 days ago

The DICE GM, Patrick Bach, who was EP on BF3 and General Manager during BF4 "left" DICE. Publicly this was a mutual parting with Soderlund wishing Bach well on future endeavors. Within the studio there were rumors that Bach was kicked out due to inappropriate behavior 🤷‍♂️.

rodneycajudo.bsky.social•34 days ago

📌

dannyonpc.bsky.social•40 days ago

I know the % is a bit skewed due to Motive being added

But across all the studios only 2% who worked on a previous BF game? i don't see that being correct

Especially with Ripple effect (DICE LA) and DICE being part of the game, and i still know that theres a ton of people who worked on prev games

majormeerkat.bsky.social•39 days ago

That is a different view. What would you peg the percentage at?

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