For some years now, I've been trying to post a video every second day, or third at most. Time to change that as we're really looking to ramp up quality over quantity.
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It's annoying that YouTube seems to not be kind to this approach. One of my very favourite channels (Scarf and Goggles) posts once in a blue moon but I always watch because they are so good. I hope you get the balance right for you and that the algorithm is kind.
It's a scary thing to do, because if you don't post as regularly as we have done, you can watch the income curve drop away swiftly. But, if more eyes watch better videos, this should balance out. Probably...
Just please don’t start going too far over the 20-30 min mark.
I have trouble finding the time to watch the longer vids people are putting out right now.
That’s the really the sweet spot in terms of duration. The dark art of editing is also key in maintaining momentum of a video. Sometimes I’ll watch a longer vid and it seems like only 10 mins, other times I’ll watch a short vid and it drags on.
There's a reason people are putting longer videos out - simply that they do better. I struggle with some of my favourite creators though, putting videos out over 2 hours long!
Not purely financial. We measure success on views and naturally, we strive for success. We don't want to put out content that people don't want to watch. But, when a channel is a full time job for two people, you can't ignore financial stuff.
There is a LOT we could do to make more money - sponsorships and the like. We don't, because we don't like being paid to say something is good when it very often isn't. If we do a sponsorship, it's because we genuinely believe in the product.
I think a mix is good. 10 minute bite sized ones and longer ones. The longer ones can always be watched in chunks here and there. Don't know whether that affects revenue though.
Take today. We're aiming to rebuild the Ford AU's front brakes today but rather than that being a solo video, we'll be covering an entire week with the fleet for a bit more variety.
Long format vids once a week do seem to work well for some channels, though the youtube algorithm is a PITA to appease, especially when a change to schedules occurs... 🤔
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I have trouble finding the time to watch the longer vids people are putting out right now.
It bugs me that I find myself not watching stuff not because I don’t want to, but because I don’t have time to enjoy it in one sitting.