I reviewed the work and replied that it wasn't ready. It lacked a core premise, no unique value prop, no consistent actionable frameworks, repetitive "circling of concepts" rather than "focused messaging, " and platitudes that could be from anyone.
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Comments
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Not impossible, but hard.
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If you're a SME who wants to write a thought leadership book, what's your special sauce? What insight, process, angle, or revelation do you bring that no one has ever brought before?
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In my experience, completing that exercise should come before writing the book.
Trust me. It's worth it.
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