ICYMI a great #scicomm piece from @unbiasedscipod.bsky.social this week.
It resonates - perhaps partly because I try to publicly communicate as if I'm talking to my grandma or high school friends.
What do you all think?🛟🧪🩺
https://theunbiasedscipod.substack.com/p/the-cost-of-failed-science-communication
It resonates - perhaps partly because I try to publicly communicate as if I'm talking to my grandma or high school friends.
What do you all think?🛟🧪🩺
https://theunbiasedscipod.substack.com/p/the-cost-of-failed-science-communication
Comments
But/and: many of us can do better
My field is in I/T but it also applies to us. Even for a very technical subject, there's usually a way to explain it so that someone not technical will understand what the issue is and what options there are to resolving the problem.
Well said. I think the key is to only use complex terms when it is relevant. Some people use it even when it is unnecessary, perhaps to demonstrate their value ("I know more than you do"). Not a fan of it.
This is a huge motivation for us - taking genuine research and translating them into free, open educational and #scicomm materiels, which we put out through major education platforms across Europe, N America, Africa and elsewhere.
Trust in science is a life and death issue!
Still finding my way around this place!
Those resources all available here: https://futurumcareers.com/articles
#scicomm
Again and again, I remember the book Crucial Conversations and the tools to use when stakes are high.
I love the idea of “a golden rule” of communicating like you would with your grandma - with respect and love. It is a pretty simple guiding principle that’s easy to remember.
I was just talking with a friend about you, saying what a talented communicator you are. You're so genuine. People really appreciate it.
This essay describes some of how you accomplish that. Yes, you need to convey information; but even more you have to establish a connection.
Growing up among poor and uneducated people; I was hyperaware that I could unintentionally make someone feel stupid.
It's not common for experts to be able to speak like ordinary folk. I always notice when people can do it.
NOAA needs a service with charts and diagrams and analogies that are not anomaly charts.
How much energy to heat a pot of spaghetti type stuff.