Many years ago when I was an editor I went to my boss and asked why we were allowing ourselves to become so reliant on Amazon...I suggested that publishers could mutually invest in a central bookselling website where orders were sent direct to relevant hubs and the amount we'd save because...
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And it's us right. These corporations that enable the billionaires are millions of people who are willing to time workers' toilet breaks to extract every last moment of dignity.
My understanding is that it is attempting to do just what you propose.
Amazon's kindle select is even a forced monopoly, trying to forecast itself as a library type model!