I could write several SEO tactics on individual pieces of paper, put them in the "vase", shake it up, close my eyes, reach in & pull out one of the papers. Whatever I pull, that's the thing we'll do next for our client.
My pottery experience is limited to an ashtray I had to make in school (I imagine this is a common US-GenX thing), which I made as a turtle with a mohawk.
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It could be an answer engine.
I could write several SEO tactics on individual pieces of paper, put them in the "vase", shake it up, close my eyes, reach in & pull out one of the papers. Whatever I pull, that's the thing we'll do next for our client.
Panda!
Penguin!
RankBrain!
Featured Snippets!
Knowledge Graph!
AI Overviews
It's always changing, and yet always remains the same. Or more accurately, it's always changing, yet nothing that matters most, has ever changed.
Some things live rent-free in your head forever.