This, combined with the boundaries of the technology, leads to results that are severely lacking in expression which ultimately cuts into the identity and unique selling points of products and services alike.
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In conclusion, human creativity and proper design processes are fundamental to product quality and identity. In this regard, current G/A/I is unable to augment media like conventional tools, both traditional & digital, have.
One really ought to reconsider the viability of limiting the very factors that constitute quality, what this communicates towards the target audience, and which associations form as a result.
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