Anna Hernandez decided to not seek reelection to the State Senate and instead run for the seat vacated by Yassamin Ansari on the Phoenix City Council. She entered a crowded primary and won outright in the end, avoiding a runoff altogether.
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The campaign believed in a field-first operation and that ethos was central to our approach with media. We knew there would be voters hard to reach at the doors that needed to get Anna’s message early and often.
The creative our team developed was bright in color, positive in tone, and policy-centric. We ran a multi-channel program that hit its frequency and reached our targets.
Expecting a run-off, the outright win was a welcome surprise. Voters resonated with our tested messaging and creative, and Anna won with 53% of the vote in the end — a decisive victory in a tough year — and Anna easily is the most progressive elected official in Arizona.
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