The creative our team developed was bright in color, positive in tone, and policy-centric. We ran a multi-channel program that hit its frequency and reached our targets.
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Expecting a run-off, the outright win was a welcome surprise. Voters resonated with our tested messaging and creative, and Anna won with 53% of the vote in the end — a decisive victory in a tough year — and Anna easily is the most progressive elected official in Arizona.
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