🧵 Underrated SEO reporting tip: Instead of watching the Semrush dashboard reports, follow the Y/Y Growth Report. If those charts aren't purple you're in the wrong place! - ThreadSky

About ThreadSky

northcutt.com • 233 days ago

🧵 Underrated SEO reporting tip:

Instead of watching the Semrush dashboard reports, follow the Y/Y Growth Report. If those charts aren't purple you're in the wrong place!

Comments

northcutt.com•233 days ago

This shows your long-term rise in Organic Traffic Cost. OTC is far from perfect, but attempts to model commercial intent. In the process, you:

(continued)

northcutt.com•233 days ago

1.) Filter most noise.. because let's face it, 98% of search traffic is just that
2.) Estimate value using a real market economy (Ads bid prices)
3.) Distill only the impact of SEO that aligns to business-minded KPIs
4.) Track a pattern ($ retrieval) that is still 99% untouched by LLMs

northcutt.com•233 days ago

IMO, this is the most insightful metric that Semrush provides for real businesses. And the long-term chart is so much more meaningful than those ubiquitous M/M reports that shift +5%/15% based on business days.

northcutt.com•233 days ago

BONUS: I find the Y/Y overlay of Organic Keywords also interesting. The more I use it, the more it seems to validate a theory I have never confirmed: Is the Semrush scraped keyword database is not static?

northcutt.com•233 days ago

For practical reasons, I imagine it isn't. That would mean the "floor volume" (say, they only track keywords with > 10 clicks/month) cuts off at different places at different times of year: resulting in a seasonal trend in an unexpected place.

Posting Rules

Be respectful to others
No spam or self-promotion
Stay on topic
Follow Bluesky's terms of service

Comments

Posting Rules

Reply