In America maybe, but I can’t imagine FIFA partners could give a single fuck what Trump thinks when 1.5 billion tune in for a men’s WC final and the US audience might be…. 40-50 million of that if we’re being generous (25m watched 2022 final).
looking at the already announced sponsors, it's american companies (coca cola, visa), brands that do a lot of their business in us (adidas, lenovo, hyundai/kia), and gulf state sportswashers (aramco, qatar airways). i'm not convinced brands are pivoting to Resist this time.
i am genuinely concerned this trump admin will more aggressively target brand perceived as "woke" and make the big boys fall in line, and probably avoid politics altogether.
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