Ad company subsidizes TV sales by providing an OS to manufacturers that prioritizes AdTech - just another example of how the modern stratification of "haves" and "have nots" burrows into someone's very identity. You can avoid being tracked, if you can afford it.

https://arstechnica.com/gadgets/2024/11/an-ad-giant-wants-to-control-your-next-tvs-operating-system/