there's a *conspicuous* amount of hype going around about the Makera Carvera Air in the last week - which sure: they've launched a new marketing campaign... However, three things stand out: - ThreadSky

About ThreadSky

thatrobhuman.com • 10 days ago

there's a *conspicuous* amount of hype going around about the Makera Carvera Air in the last week - which sure: they've launched a new marketing campaign...
However, three things stand out:

Comments

thatrobhuman.com•10 days ago

- In every video about it in the last week, *not* one person has *one* thing to say about shortcomings or negatives.

- no one is being really explicit about the terms of the sponsorship in the video.

- folks who tend to be very explicit about the terms of sponsorships haven't made videos about it.

thatrobhuman.com•10 days ago

I did see some reviews six months ago where people were constructively critical (but not harshly or overly so).

thatrobhuman.com•10 days ago

My theory is that Makera was a little more restrictive about the terms of the sponsorship in this campaign compared to the one from six months ago: "You can't talk about the terms", "you can only say positive things", "we get approval/input on the video" - that kind of thing.

thatrobhuman.com•10 days ago

So, my takeaway from this is all these recent videos aren't so much Reviews as Ads; That's fine, I don't begrudge people who make Ad or Showcase videos, but they aren't Reviews.

(If I'm right - and I'm pretty sure I am - I do begrudge Makera for being restrictive)

Be cautious with your hype.

thatrobhuman.com•10 days ago

This video by Robert Cowan seems particularly relevant...

https://www.youtube.com/watch?v=0uHXiGCizuU

Posting Rules

Be respectful to others
No spam or self-promotion
Stay on topic
Follow Bluesky's terms of service

Comments

Posting Rules

Reply