✍️ "How can women’s football hold on to its USP amid rising abuse?"

In my latest Moving the Goalposts, I look at the balance women's football is having to strike between maintaining its connection with fans while making sure player safety is paramount.

https://www.theguardian.com/football/2025/feb/26/how-can-womens-football-hold-on-unique-selling-point-amid-rising-abuse