It used to be that when you hit a reg wall you could copy the headline, paste it into Google, and be pretty sure of getting a decent alternative page. Now, not so much. The #searchQualityCrisis is changing people's content discovery habits in ways that are still hard to figure out - ThreadSky

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dmarti.bsky.social • 128 days ago

It used to be that when you hit a reg wall you could copy the headline, paste it into Google, and be pretty sure of getting a decent alternative page. Now, not so much. The #searchQualityCrisis is changing people's content discovery habits in ways that are still hard to figure out

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douglauretano.com•128 days ago

And now u can get an AI summary from ChatGPT, Gemini, Perplexity (that will only get better). Not trying to be a contrarian, but I have seen adtech folks make faulty assumptions about reg walls for as long as they have been around.

dmarti.bsky.social•128 days ago

AI summaries will get better? Legit content owners are getting better at keeping their work out of training sets, while spammers, reputation management firms, and others are getting better at getting crappy text in.

Maybe with more licensing deals and human review, but will AI CEOs spend the money?

douglauretano.com•128 days ago

Maybe u r right, but that seems to be an optimistic, content-creator centric take. I'd bet on these platforms, some with near infinite resources, on investing to make AI summaries better.

dmarti.bsky.social•128 days ago

Platforms have a lot of $ but their approach to labor/management issues means it will be hard to justify investing in quality improvements

https://www.vice.com/en/article/google-cuts-search-results-algorithm-quality-rater-jobs-appen-contract/

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