"Being Ethnographic: A Guide to the Theory and Practice of Ethnography" by Richard Madden.

I found this #Free2DownloadAndRead version

Quite frankly, one of the most accessible textbooks on how to conduct ethnographic research I've ever read.

https://dl1.cuni.cz/pluginfile.php/1136010/mod_resource/content/1/Madden%20-%202010%20-%20Being%20Ethnographic.pdf

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