Everywhere you look, a large and growing number of people actively reject the knowledge and tools that would save their lives in favor of habits and behaviors that put them at risk or cause them direct harm.
https://www.the-sentinel-intelligence.com/p/the-psychology-of-collapse-a-deep
https://www.the-sentinel-intelligence.com/p/the-psychology-of-collapse-a-deep
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That + the effect of new persuasion tools like social media.