I remember hearing from Pixar employees that they still love doing original IP and want to continue to nurture that. But as a condition of being owned by Disney, they relinquish all control of marketing over to Disney, and for every 2-3 originals they make they must make 1-2 sequels to please Iger. - ThreadSky

eligecos.bsky.social • 22 hours ago

I remember hearing from Pixar employees that they still love doing original IP and want to continue to nurture that. But as a condition of being owned by Disney, they relinquish all control of marketing over to Disney, and for every 2-3 originals they make they must make 1-2 sequels to please Iger.

Reposted from ToonHive

‘Elio’ debuts with $21 million at the domestic box office, the lowest opening for a Pixar movie in its history.

The budget was $150M.

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eligecos.bsky.social•22 hours ago

So if you have no control over marketing, then the execs know EXACTLY what they are doing. They are punishing Pixar for every original they make by doing the bare minimum marketing while Toy Story 5 will get all the love and attention from Disney's marketing team.

eligecos.bsky.social•22 hours ago

recall a time when every Pixar movie dominated the box office more that Disney Animation movies. This is basically retribution and keeping Pixar under Disney's thumb from ever making Disney's own films appear mediocre next to Pixar's.

caudlewag.bsky.social•22 hours ago

It's so frustrating, the creative bankruptcy of the highest parts of Disney is galling and their recent actions have left such a bad taste in everyone's mouths.

lunao623.bsky.social•22 hours ago

If that's the case, that's very sad to hear.

termiteterraceclub.bsky.social•22 hours ago

Bob Iger is stepping down after 2026. As soon as they find a new CEO, they need to overhaul the marketing altogether because they also promote the live action remakes, Disney Animation, Marvel, Star Wars, 20th Century, etc.

Asad Ayaz is Disney’s Chief Brand Officer.

grendelrat.bsky.social•22 hours ago

I have to imagine a decade plus of getting dominated in box office charts by both Pixar and other studios has left all kinds of bitterness in many of the longtime Disney execs.

tearexee.bsky.social•22 hours ago

It’s honestly such a crappy situation. I feel bad for Pixar being held down like that :/

dinosaurgamefreak.bsky.social•17 hours ago

Pixar's my favorite animation company. And it's frustrating and heartbreaking hearing this...

lunao623.bsky.social•22 hours ago

I honestly didn't hear about the movie until a few days before release. I think part of the reason it didn't do well opening weekend is because not many heard of it. Marketing can do wonders here.

rkniner.ca•22 hours ago

Marketing is probably the biggest predictor of opening weekend $s. And that carries through the rest of the theatrical run, as word of mouth can only do so much.

eligecos.bsky.social•22 hours ago

it can do wonders, but as of right now marketing cares more about Toy Story 5 that Elio

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