For those wondering how the massive London Eye display worked: It didn't. They probably used a backup CG overlay.
The Mayor of London's website states it was a "world first use of hologauze", which is absolutely real, but given the wind I suspect they wanted to avoid turning the eye into a kite
The Mayor of London's website states it was a "world first use of hologauze", which is absolutely real, but given the wind I suspect they wanted to avoid turning the eye into a kite
Comments
This is when they used it on Tower Bridge in 2023: https://www.thedrum.com/news/2023/03/31/rimmel-makes-london-look-twice-holographic-bridge-takeover
Maybe we will see it next year, it could be a great effect. The video overlay was also very well done!
It does work, I've seen it in person - it's extremely reflective and quite transparent, so in a dark room with suitable projections it looks cool as hell
I'm not sure on the viewing angle of such a technology but the hologauze bits are only straight on here and not on the overheads or moving shots.