In my opinion, I thought the name of the name of "X" sounds too repetitive, if we look at other products or assets that use the term X in their names, especially an electronic or digital things
Ironically a lot of the examples of brands/products using "X" in it that I can think of are often omitting it or using it to represent another word (such as using the x to represent "cross" which on its own would've been a better name than X I think)
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Twitter died, it is X.
i will call it twitter until the day the website crumbles and even then i will probably still call it twitter
its why i still say tweet and retweet even though its "xeet" and "repost" now
"anyways i was browsing twitte-"