To literally nobody's surprise, turns out the phrase "artificial intelligence" in product descriptions reduces customer interest. news.wsu.edu/press-releas... - ThreadSky

ramiismail.com • 210 days ago

To literally nobody's surprise, turns out the phrase "artificial intelligence" in product descriptions reduces customer interest.

https://news.wsu.edu/press-release/2024/07/30/using-the-term-artificial-intelligence-in-product-descriptions-reduces-purchase-intentions/

Comments

anymouse68.bsky.social•210 days ago

Will they go back to using "smart", do you think?

I feel that word's influence faded when they introduced "smart" toasters and blenders...

casval-rem-deikun.bsky.social•210 days ago

Pardon me my french but, "Aïe".

derek-lieu.com•210 days ago

simoose.bsky.social•210 days ago

One type of damage AI does comes from this imo. As the general public wises up about AI, it starts to get recognised and actively pushed back against. In that proces actual amazing art styles that took artists years to develop get labeled 'cheap', as they are what AI tries to emulate.

archeo-peterix.bsky.social•209 days ago

Particularly when it isn't very intelligent!

thehamofficial.bsky.social•210 days ago

"don't not include AI in products, just use sneakier advertising language to hide it which also covers your ass if anyone figures it out" is what I'm gathering from this statement. They're desperate to shove it down our throats

tom.voros.ca•210 days ago

Yep, that's the wrong takeaway... 😩 Gotta wonder why they're so determined to push AI if they see their customers dislike it.

justinbuist.bsky.social•210 days ago

AI/ML is likely baked into a lot of things you already use and you wouldn't be happy if it was turned off.

It's a marketing problem. Not a performance/tech problem.

thehamofficial.bsky.social•210 days ago

Exactly, it's a huge problem that it can't be turned off and they have to hide it with marketing

lydiacroftart.bsky.social•210 days ago

Too real, it's a big neon sign saying "DONT BUY ME" as far as I'm concerned 😁

rattejak.bsky.social•209 days ago

This is so fucking funny to me

byobattleship.bsky.social•210 days ago

What consumers want is to interact with real people. They know that companies have been trying to remove as many people as possible from the equation, for *decades*, and this is just one more step along that path.

raptorbricks.bsky.social•210 days ago

Yep, the moment i see "AI powered" or some rubbish to that effect, I immediately bail on it. Not wasting my time one that.

aintyouspecial.bsky.social•210 days ago

see you say NOBODYS surprise
but I think the ceos ARE surprised
cause theyre so detached from reality that they wouldnt know this was a shit idea, hence why they did it in the first place

axelegend.bsky.social•210 days ago

Bold of you to imply CEOs are people.

aintyouspecial.bsky.social•210 days ago

well, whatever they are, I think they were surprised

teaguelunknown.bsky.social•210 days ago

Don’t like how the article tries saying that they should phrase it differently or not mention it, but atleast it’s scientific proof that it’s not popular.

jacobwisner.bsky.social•210 days ago

How long before floundering techbros move on to the phase of the bubble where they blame *waves hands wildly gesturing at everybody but them* for "failing to see their vision" or "not getting it."

cyberrb25.bsky.social•210 days ago

Maybe venture capital should stop talking about any new technology as if it were the second coming of Jesus Christ. Like, some tech is useful and viable, but shoveling it down our throats has only made them insanely toxic.

fireflyandowl.bsky.social•209 days ago

Well there's a shocker. 🙄

serev.bsky.social•210 days ago

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