Meta’s New Video Editing App, Edits 🎥
1/7 🚨 Big news! Meta just announced a new video editing app called Edits, set to launch next month.
This comes right after ByteDance’s CapCut was removed from app stores following the TikTok ban. Let’s break it down. 🧵
1/7 🚨 Big news! Meta just announced a new video editing app called Edits, set to launch next month.
This comes right after ByteDance’s CapCut was removed from app stores following the TikTok ban. Let’s break it down. 🧵
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Edits is a video editing app designed for creators passionate about making high-quality videos on their phones.
Instagram head Adam Mosseri says it’s all about giving creators the best tools, no matter the current challenges.
- Creative tools to make video editing easy.
- A tab for inspiration and another for tracking ideas.
- A high-quality camera for content creation.
- Share drafts with friends or collaborators.
- See performance insights on Instagram after publishing.
“This app is more for creators than casual video makers.”
It seems Meta is focusing on serious content creators rather than hobbyists.
Meta has a history of seizing market opportunities.
- When TikTok was banned in India (2020), Meta launched Instagram Reels.
- They launched Threads in 2023 to rival text-based platforms like X.
Now, they’re targeting CapCut users who might be searching for alternatives.
- Earlier this month, Captions (another video editing app) switched to a freemium model to attract users.
- Even if CapCut returns, the uncertainty creates opportunities for apps like Edits.
Will it become the go-to tool for video creators? Let’s discuss. 💬
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