Keymailer is the best starting point, let them come to you. Other than that I would use this template press kit and contact influencers (and press) directly with it attached: https://impress.games/press-kitty
This would absolutely be with a really solid demo!
As a small channel content creator I can say first hand that a released Demo is better. As far as platforms reach out on all.But just do not constantly spam a creator. See what their Genre is. I have gotten requests from games that I would never play and have been spammed thats a way to get blocked.
That's a great question. I don't think my answer counts considering i quite literally just started to learn how to program. But as a content creator i would say to try to look at the genre of games a content creator plays. It'll be a hit or miss but if it aligns with your game then dm or ask them.
content creator here, finding us on bsky seems to work out well (and by us i mean at the very least me :P) (rn im trying to make a video about someone's else demo, which i found about through them following me)
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This would absolutely be with a really solid demo!