I wonder how x got that connotation. It’s an interesting language development. For example, “folks” and “folx” are pronounced the same, but you’re more likely to see “folx” in self-identified progressive spaces. “Folks” is already gender-neutral, but that x is meant to mark acceptance and inclusion.
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I associate x with progressiveness from straight edge culture in the 90s/2000s, which was heavy in animal rights and human rights.