5/ At the same time, CMs wear many hats. Beyond player engagement, they write marketing copy, contribute to trailers, plan campaigns, and even create media assets. Your role can change depending on your skills and the needs of the studio.
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6/ Career growth for CMs isn’t always straightforward. Some move into senior CM roles, but others transition into marketing, production, communications, game design, or even HR—thanks to their broad skill set.
7/ The CM role varies drastically between studios. Some focus on content creation (like YouTube videos), others on direct communication, and some on broader strategy. There’s no single “right” way to do the job.
8/ Handling quiet periods can be tough for a CM. When there’s no major news, it can feel frustrating not to share updates, even if there’s always behind-the-scenes work happening. But when announcements finally drop, delivering them to an eager community can be incredibly rewarding.
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