Military historian Bevin Alexander wrote that "Sun Tzu’s maxims are disarming because, once pointed out, they appear to be the obvious, most sensible thing to do. But all great ideas are simple. The trick is to see them and to act on them."
A common reaction people have to reading Sun Tzu's The Art of War is something along the lines of "wow, this all seems really basic and obvious, who was he even writing for?"

Ladies and gentlemen,

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