Skriv för någon som är lika intelligent som du men kan helt andra saker, har vi fått lära oss på folkhögskolan. Toppenråd!
Reposted from
Thiago Carvalho
'If in doubt, assume the reader knows nothing. However, never make the mistake of assuming that the reader is stupid. The classic error in journalism is to overestimate what the reader knows and underestimate the reader's intelligence.'
www.theguardian.com/science/blog...
www.theguardian.com/science/blog...
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