It's a sad competition out there. This is just the tip of the iceberg of what they, and other commercial milk formula companies, do. Check out the Lancet Breastfeeding Series for an overview. https://www.thelancet.com/series/Breastfeeding-2023
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These tactics are about competing for "share of stomach" , undermining breastfeeding, and building brand loyalty. Infant products lay the groundwork for expanding the market beyond age 1 to "toddler milks" - which are unnecessary and poorly regulated. Misleading marketing is a key strategy.
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