Who is providing the benefit? The universities. How are they paying for that benefit? The same way they’ve been paying for it prior to now… which has been reported on before, so it’s not directly addressed in THIS article, but that answer hasn’t changed…
If you don’t understand how college financial aid works then I’m sure you can use the same internet you’re currently using to comment to look up the answer.
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So the answer of who is paying for it is the Universities themselves.
https://www.usaspending.gov/agency/department-of-education?fy=2024§ion=status-of-funds