The same thing happened for Google+ in 2010-2011. If you want to know what the most important projects at Google are, the best way to find out is to figure out which cafe(s) in Mountain View normal employees aren't allowed into, and look at who works nearby.
https://www.wired.com/story/google-openai-gemini-chatgpt-artificial-intelligence/
https://www.wired.com/story/google-openai-gemini-chatgpt-artificial-intelligence/
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"s/norms/PR"
not since the weed industry of the 60s/70s has soooooo much energy been spent so college students could do less work and play more bongos