Why do the big players in women’s football - in boardrooms and leagues - keep mentioning Taylor Swift, friendship bracelets and the Swifties?

What can the sport learn from the Eras tour and what does it mean for the future of women’s football fandom?

https://www.nytimes.com/athletic/5952288/2024/11/28/taylor-swift-womens-football-fandom/?source=emp_shared_article