NEW INSIGHT:

Those who pay the least attention to the news swung away from Democrats in 2024.

To reach them where they are, Democrats need to seize control of the online attention economy and develop messages that are not just persuasive, but viral.

https://www.dataforprogress.org/insights/2025/3/18/want-to-reach-low-engagement-voters-you-need-a-message-thats-not-just-persuasive-but-viral