While farmers often are extremely conservative in their choice of crops (or varieties) to plant, in good times they are sometimes prone to irrational exuberance. Syrah was going to be the next thing. But only of course if you treat it right.
Reposted from
Jason Haas
So what happened? It found critical success (flashback to @winespectator.bsky.social's 1989 cover featuring Bonny Doon's @randallgrahm.bsky.social) but acreage increased so fast that sales would have had to grow 50% per year compounded to absorb the new production. That was never going to happen. 2/
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