This role is becoming more important as platforms reduce their moderation (see the latest Meta announcements), and institutions who share credible information are increasingly mistrusted by those who need it most. See our practical guide on ways to respond: https://www.artt.cs.washington.edu/docs/communications-model-and-modes
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We did some work a few years ago exploring women's health-related misinformation specifically but from the person's perspective and how they feel about consuming it. Seeing that there are active communities to work against misinformation is intriguing!
and https://dl.acm.org/doi/pdf/10.1145/3637405