Regarding the hypothesis that UK firms were recently increasing profit margins under cover of general price inflation: corporate profit as % of GDP is now at the lowest level in 20 years. Not conclusive of course, because this data is tricky and there's lots going on. But suggestive at least.
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https://99-percent.org/breaking-out-of-the-doom-loop/
That's why I'm asking whether there's deflation eg in energy prices or a drop of interest rates in the UK
https://fred.stlouisfed.org/graph/?g=1Pik